ITV lost live coverage of the Champions League in 2015 but recently explored a potential deal to acquire BT Sport. Since ITV’s ill-fated Premiership programme was axed in 2004, the BBC has had a stranglehold on terrestrial highlights.īut there was no auction for the current three-year cycle, as all parties had agreed to a rollover during the pandemic. However, as rivals look to exploit budget cuts at the BBC, one broadcast insider says competition could be “fiercer than it has been for years”. Premier League sources maintain the temporary walkout prompted by Gary Lineker’s tweet furore will have no bearing as deal-making begins. Richard Masters, chief executive of English football’s top tier, recently confirmed that auctioning for its next domestic television packages would begin this year. Rival broadcasters could swoop for Match of the Day’s £211 million Premier League television rights, creating more turmoil for BBC Sport.
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